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- Desired outcomes: What are your goals? Increased market share? Greater awareness of a new product or service? Differentiation, leadership?
- Building the team: Depending on your goals and markets, S&S will assemble a team of strategists, writers and placement specialists with experience and media contacts in your business sector.
- Audience and media targeting: We will determine who you need to reach and what media is best-suited to ensure the best return on your communications dollar.
- Message development: S&S will shape, refine and test your messages before delivering them to the media.
- Program implementation: With goals, team, media targets and messages in place, S&S will aggressively implement your program.
- Outcome assessment: Without measurement, there can be no management. S&S will develop measurement matrices and provide daily, weekly or monthly progress reports.
- Continuous improvement: Based on results and media feedback, S&S will continuously refine your program to garner the best results.
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