|
Media relations: Word of mouth is the best kind of endorsement. Imagine word of mouth multiplied by a factor of a hundred, thousand or million. That is the core of media relations – third-party endorsement by the media. Countless studies have proven that no other method is more effective in the business-to-business environment.
Strategic planning: Making the most of media relations requires strategic planning – knowing who to approach, when and with what. A recognized expert in the field, S&S has developed strategic marketing communications plans for Fortune 1000 companies as well as other public relations firms.
Branding: In recent years companies have come to understand the importance of developing and supporting their brands. When two of the world’s leading brand consultants needed help in developing collateral materials and media relations, they turned to S&S. Now, you can capitalize on our experience for a fraction of the cost.
Internal communications: For companies with a strong brand, internal communications is as important as external communications. S&S has on staff one of the industry’s leading experts who will help your staff “live” the brand while communicating important employee messages.
Collateral development: S&S staffers have produced hundreds of product/service brochures, newsletters, direct mail pieces. Look is as important as feel. For that reason we have strategic relationships with leading New York design shops to fit any budget.
Press conferences: Thanks to our extensive contacts, media attendance at press conferences is high. We know what the media wants and needs and can counsel clients on a successful medial event.
Event planning: S&S has on staff event planning specialists who know how to attract media and potential clients. When it comes to event planning, the devil is in details. Our specialists have received accolades from Fortune 1000 clients they have organized events for.
Speaking opportunities: S&S has an excellent track record in securing speaking opportunities. Once booked, we’ll help you with your presentations.
Authored byliners/papers: Technical/professional papers are invaluable in demonstrating industry thought leadership. S&S staffers (former journalists) have helped clients write hundreds of papers that can be marketed to prospective clients.
Speech writing: S&S staffers have written speeches for top executives and CEOs -- even the President of the United States.
|